How To Create A Blog For A Client

Have you always wanted to start a blog?

If you're a writer, it makes perfect sense: You can use a blog to serve as your author platform, market your work or find new freelance writing clients. Blogging is also a great way to experiment with your writing style.

This is the age of content — people are always looking for more to absorb, and your unique voice has a place on the vast, limitless interwebs, too.

How to Start a Blog

Starting a blog can feel overwhelming. But the truth is, it's doable for anyone with the right guidance.

We're here to help you navigate every step so you can start a blog stress-free — from choosing your domain name to publishing your first post.

This is a long post, so here's a quick summary of what we'll cover:

Pick a domain name (URL) and see if it's available (to cut to the chase, check URL availability here)
Purchase a hosting package and install WordPress
Choose a theme and blog header
Write your blog pages
Install plugins and widgets
Promotion, including building an email list

Ready to dig in?

Here's how to start a blog.

1. Pick a domain name (and get it for free)

First things first when you start a blog: choosing a domain name. Where are people going to find you online?

This can be one of the most enjoyable parts of getting started with a blog; it's such a rush when the URL you want is available and you can buy it right away.

But if your first choice isn't available, if someone else is already using that URL, it can be stressful to come up with another domain that feels right. After all, this is a permanent home on the Internet you're creating!

The truth though, is that you can always change this down the line if you decide to go in a different direction with your URL. The most important part isn't choosing the perfect domain, it's choosing one and getting started.

One of the best places to start is using a variation of your name. Especially as a writer, because you are your brand. Your name will never go out of style no matter how your interests change over time.

To check availability, search this handy domain-name checker:

If you're feeling good about your choice, you can also visit Bluehost directly and purchase your domain there. The company offers a $2.95/month plan for The Write Life readers.

Even if yourname.com isn't available, you might find it with a different ending, such as yourname.co or yourname.io. If you're super committed to this whole writing thing, you can also try tacking a "writer" onto the end of your name, as in susanshainwriter.com.

Alternatively, you could opt for a creative blog name — but remember your interests and target audience may change as the years go by. When I started blogging in 2012, I focused solely on adventure travel and named my blog Travel Junkette. After expanding my niche and services, I switched to susanshain.com because my name won't change, no matter what I'm blogging about.

Although it wasn't a huge deal, I wish I'd started out using my name as the domain, and would advise you not to make the same mistake I did.

Once you've settled on your domain (or domains, if you're like many of us writerpreneurs!), don't wait to buy it. Even if you're not ready to start a blog right now, domains are cheap — and you don't want to risk losing the one you want.

If you're really having a hard time picking a URL, review our more detailed post on how to choose a domain name.

Before you actually click "purchase," though, you might want to read the next step; we're going to tell you how to get a domain name for free.

2. Purchase a hosting package

Now it's time to choose a web host.

What's a web host? Your hosting company does all the technical magic to make sure your site actually appears when people type your domain name into their browser. In other words, it's pretty important.

While we use MediaTemple to host The Write Life, it's typically better for blogs with lots of traffic. You probably don't need that if you're just starting out, so go with a cheaper option instead.

For a new blog, try Bluehost . It's used by top bloggers around the world and is known for its customer service and reliability.

The Write Life has a partnership with Bluehost whereby they allow our readers to purchase hosting for $2.95/month. The cool part is that INCLUDES your domain.

Oh, and pro freelancer money tip: Put your purchase (and all the purchases listed in this post) on a business credit card and keep the receipts; as investments in your business, they're tax-deductible.

3. Install WordPress

We're almost through with the techy stuff, we promise!

You have several different choices for blogging platforms, but we like WordPress best. Not only is it totally free, but it's easy to learn, offers a wide variety of themes, and has an online community and abundance of plugins that make blogging accessible to everybody.

You can read comprehensive instructions for installing WordPress on your new blog here. Once you've completed that, you can officially log into your blog and start making it look pretty.

4. Put your site in "maintenance mode"

While working on your blog's appearance, you might want to put up an "under construction" sign to greet visitors.

You don't want any potential clients or readers to Google your name and find a half-finished site. (You may think you're going to finish setting up your blog tomorrow, but we all know how writers procrastinate when there are no looming deadlines!)

To set up maintenance mode, just download this plugin. On your maintenance page, you could even include a link to your email newsletter or social media profiles so visitors have an alternate way of getting in touch with you. When you're ready to share your blog with the world, simply deactivate and delete the plugin.

5. Choose a blog theme

Now we're getting to the fun stuff! Your theme determines what your blog looks like, and you've got a lot of options to choose from. Yes, there's a wide range of free themes, but if you're serious about blogging, the customization and support offered by paid themes can't be beaten.

Here at The Write Life, we use Genesis, which is one of the most popular premium themes available. Another popular and flexible theme is Thesis. On my first blog, I used Elegant Themes, which has a wide selection of beautiful themes at a reasonable price. All of these themes come with unlimited support — essential when you're starting a blog.

If you want your blog to be a marketing tool for your writing services, you might look for a theme with a static home page (like mine). That way, your site will look professional and appealing to everyone — whether they're there to read your latest post or hire you for a project.

Whatever you do, make sure your theme is "responsive," which means it automatically adjusts to look good on any device. Since more than half of website visits are made on mobile phones, this is crucial for your blog's aesthetic.

6. Create a blog header

I think it's always worth getting a custom header for a new blog.

You can ask your favorite graphic designer, create one with Canva, or order one on Fiverr. I've had great luck getting headers and other graphics designed in this online marketplace, where thousands of people offer their services for $5 per gig.

Starting a blog can seem like a lot of work -- but we've made it easy with this step-by-step guide just for writers. Here's how to start a blog from scratch.

7. Write your blog pages

Though you're starting a blog and not a static website, you'll still want a few pages that don't change. ("Pages" are different from "posts," which are the daily/weekly/monthly entries you publish on your blog.)

Here are some pages you may want to create:

About

The about page is frequently touted as one of the most-viewed pages on blogs, so don't overlook it. Include a professional headshot and brief bio, and explain why you're blogging and why the reader should care. What makes you an expert? How can you help them?

Don't be afraid to let your personality shine through; blogging is a personal affair!

Contact

You want your readers to be able to get in touch with you, right? Then you'll need a contact page.

It doesn't have to be anything fancy; just tell your readers how best to reach you. Avoid putting your full email address on here, as spambots could get ahold of it. To work around that, you can use a contact form plugin, which we'll link to below, or simply write something like "yourname AT yoursite DOT com."

Portfolio

It's your blog, so flaunt what you've got! Show your prospective clients and readers that you deserve their time and attention with examples of your past and present work.

You can see examples of great writer portfolios here; personally, I love Sara Frandina's.

Resources

Do you have a list of favorite writing tools? Or maybe books that have inspired you? Readers love resources pages, and for bloggers, they can also be a clever way to earn income from affiliate sales.

Check out The Write Life's resources page for inspiration.

Start here

You probably won't need this at first, but a "start here" page is smart once you have a decent amount of content. It's a great opportunity to express your mission and highlight your best work, so your readers can see the value of your blog without wading through months or years worth of posts.

Joanna Penn does a good job with hers, encouraging readers to download her ebook and then choose a topic that interests them.

Work with me

If you're using your new blog to sell your writing services, this page is essential. Be clear about how you can help people and how they can get in touch with you. You could even list packages of different services, like Lisa Rowan does on her site.

Once you've set up all your pages, make sure they're easily accessible from the home page. If they're not showing up, you may have to adjust your menus.

8. Install plugins

Plugins are great for everybody, especially those of us who are less comfortable with the technical side of things. Think of them as apps for your blog; they're free tools you can install to do a variety of things.

Though having lots of plugins can undermine the functionality and security of your blog, there are several we recommend everyone look into:

Contact Form 7: If you want to avoid putting your email address on your contact page, use this plugin, which is frequently updated and receives good reviews.

Hello Bar: Want to get readers to sign up for your free newsletter? Or want to announce the release of your latest book? This plugin allows you to create a banner for the top of your blog.

Mashshare: These share buttons are similar to the ones you see here on The Write Life. Another minimalist option is Simple Share Buttons Adder. It doesn't matter which plugin you choose; it's just important to make social sharing easy for your readers.

Google Analytics Dashboard: This plugin tracks the visitors to your site so you can see what people are interested in and how they're finding you.

Akismet : One of the headaches of blogging is the plethora of spam comments. This plugin will help you reduce the number of spammers that sneak through.

WP Super Cache: Another plugin that's not sexy, but is important. Caching allows your blog to load faster, pleasing both your readers and Google.

Yoast SEO: This all-in-one SEO plugin helps you optimize your posts so you can get organic traffic from search engines.

9. Install widgets

If your blog has a sidebar, you might want to spruce it up with a few widgets, aka small boxes with different functions. That said, the minimalist look is in — so skip this step if you want to keep your sidebar simple.

Here are some ideas:

About box

You've probably seen this on a lot of blogs; it's a box in the upper right-hand corner welcoming you to the site. Check out The Write Life managing editor Jessica Lawlor's blog for a good example.

Social media icons

Make it easy for your readers to follow you on social media by including links to your profiles in the sidebar. Your theme will probably include this feature, but if not, here's a basic tutorial .

10. Purchase backup software

Don't overlook this important step just because you don't have content yet! It's better to install this software early than to start blogging and forget until it's too late.

Free options exist, but I've never had good luck with them — and for something as important as my entire blog, I don't mind paying a little extra. (It's a business write-off, remember?!) Popular backup options include VaultPress, BackupBuddy, and blogVault.

11. Start your email list

I know, I know, you haven't even started blogging and I already want you to build an email list. Trust me; you'll be so glad you did.

Alexis Grant , founder of The Write Life, agrees with me. "If I could go back and do one thing differently for my business, it would be starting a newsletter earlier," she writes. "My email list is THAT important for my business, bringing traffic to my website, buys of my products and opportunities I never could've expected."

Even if you don't have anything to send, just start collecting email addresses. The best way to entice people to sign up is by offering a free ebook or resource. For a great example, check out The Write Life's Freelance Writer Pitch Checklist.

My favorite email newsletter platform is Mailchimp. It's intuitive, fun, and free for up to 2,000 subscribers.

A lot of creatives also use ConvertKit. It also offers a free plan, and some people say it's easier to use than MailChimp. If you want more options, browse our list of news of tools for building your email list.

Once you've created your list, encourage your readers to sign up by adding a subscription box to your sidebar, and maybe even install a plugin like PopupAlly. Or, if you use ConvertKit, they have pop-up options built-in.

12. Write!

If you really want to start a blog, you're going to need to…start writing.

We recommend creating an editorial calendar, even if you are coordinating with no one other than yourself. It doesn't have to be fancy; it can even be scribbled out in a notebook.

What's important is that you plan your posts in advance, so you can keep track of your ideas and stick to a schedule. It's also a chance to assess and tweak your content strategy. What do you want to write about? How will you draw readers in?

Don't forget you're writing for the web, so your style should be different than if you were writing for print. Keep your tone conversational, use "you" phrases to speak to the reader, and break up text with bullet points and sub-headers.

Images are important for grabbing attention and breaking up the text, so find a feature photo on Unsplash or Pexels to make each post shine.

13. Promote, promote, promote

You're almost there! Now that you've started writing, it's time to get readers. And I hate to be the bearer of bad news, but for many writers, this is the most surprisingly time-consuming aspect of blogging. Though it'd be nice if we could just write (that's what we love to do, right?), it's nicer to have people actually read your work.

You can try guest posting on other blogs , reposting on sites like Medium and LinkedIn, or including links when writing responses in forums, Facebook groups, or on Quora. Just make sure you're adding value — and not spamming people with your URL.

Social media is another great way to get more traffic and grow your author following. Instead of merely tooting your own horn, be sure to interact with editors, writers and bloggers, too.Share their content with your community, comment on their posts and support them when and where you can. Hopefully, they'll return the favor!

In the end, creating a successful blog is about hard work and consistency. Keep posting helpful and engaging content, optimizing it for SEO, and sharing it with your networks — and you'll soon see your new blog start to blossom.

Congratulations, you've now officially started a blog as a writer. Time to get writing!

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This is an updated version of a story that was previously published. We update our posts as often as possible to ensure they're useful for our readers.

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